For those of you that have made your way to this page, we thought we would first reset your expectations. We launched the FireFly Journal with our first website in 2002. In its first iteration, the journal was a sporadic update on FireFly Farms "to-do" list. Its priority quickly waned, and it has been years since any journaling has been done.

As we re-invest time in our website, we are re-initiating the Journal as something altogether different. As a management team trying to grwo our business amidst a very different set of economic realities, we view this Journal as a key vehicle to communicate to a broader community and engage them in the questions we think about as we make decisions.

The FireFly Journal will explore these questions and invite your response and comment whenever you are inspired to do so.